A political campaign can be an exciting experience.  A lot will happen between now and election day, and with a bit of foresight and planning, you will be able to prepare yourself for all the twists and turns and, in many cases, the control of the situation.  This manual is designed to help you anticipate what will happen, and be better prepared.

    While the political landscape is an important factor in any campaign, in many cases the most important factor – the difference between winning and losing is what happens in the campaign.

    There are three types of political campaigns that they have almost no chance of winning on election day due to its own internal failures.

    The first is the campaign that does not have a persuasive message to deliver to the voters and do not have a clear idea of which voters they want to convince.  This type of campaign, it does not make sense from the start, and the situation will only worsen.

    The second is the campaign that has a concise, persuasive message and a clear idea of the voters can be convinced, but does not have a reasonable plan on what to do between now and the day of the election to convince the voters.  This type of campaign waste of time, money and people as they browse aimlessly towards election day.  He is often distracted by the events of the day, so the opponent’s campaign does or by what the press says, spend more time to react to external factors that promote their own agenda.

    Finally, the third type of campaign is one that has a clear message, a clear idea of its voters and a plan to get to the day of the elections, but does not stick to the plan, not do the hard work day by day to be chosen.  It is a lazy campaign that makes excuses why you can’t do what we know we should do and, in the end, makes excuses as to why you lost.

    The winning political campaign is more often that takes the time to target voters, developing a persuasive message, and follow a reasonable plan to reach voters.

    This manual has been prepared to assist political parties and candidates to take these measures to be this kind of a winning campaign.  You should read the entire manual once to get a little understanding of the process.  Then you have to go through the manual step by step, answering all the questions and fill in all the spreadsheets.  In this way you will have a good start in the drafting of a plan of campaign.

    A written campaign plan, such as a house plan, which establishes the set of the political landscape, the strategy and the resources required to get to the election day.  As with the construction plans, the campaign plan should serve as a guide to consult when questions arise.  The progress can be measured against this model.  You can build a house without plans, but I would like to make a lot of mistakes, lost a lot of materials, time and money, and you would probably not be satisfied with the results.  The same applies to political campaigns without a written plan.

    While it is true that every campaign is unique, there are some basic principles that can be applied to any election campaign.  This manual is designed to help you to apply these basic concepts to your unique campaign.

    The foundations of any election campaign are deceptively simple.  All campaigns have repeatedly communicated a persuasive message for the people who will vote.  This is the “golden rule” of the policy.  A political campaign is a process of communication: the search for the right message, the direction of this message to the right group of voters, and repeat the message again and again.

    Unfortunately, the current process of planning is much more difficult than just following a rule.  There is much more that goes into the process.  This manual is designed to guide the campaign step-by-step to develop a written campaign plan.  These measures include:

    1. Do the necessary research to prepare the campaign.
    2. Set up a campaign, a strategic objective in the number of votes necessary to win.
    3. To analyze and target voters.
    4. Develop a campaign message.
    5. Develop a voter contact plan.
    6. To implement this plan.

    This manual may not give all the answers to all the questions of your campaign face.  This cannot be said that his campaign message should be.  You can’t tell him that the most likely is that they are supporters.  You can’t tell you what are the most effective methods to contact the voters in your area.  What you can do is to provide questions that will help you to think through the process of planning rigorous and methodical.

    Therefore, the candidate, campaign manager and all key advisors must have a strategic planning meeting, and the revision of this manual seriously and with accuracy.  The strategic planning of the session should also result in a written campaign plan.  Too often, politicians believe that the winning strategy “in your head.” You don’t really have a strategy and wander aimlessly.  All too often, the candidate and campaign manager believe they are following a unique strategy, only to discover later that their points of view about the strategy they are completely disagree.  A written campaign plan, approved by the candidate, campaign manager and all key advisors, would be to avoid this kind of problems.  The rule is simple: if a plan is not written, there is no plan.

    After the plan is developed, it is necessary to follow it in a discipline way.  As with any plan, it is as good as its implementation.  All campaigns must be flexible as circumstances change, but these changes should be carefully considered and weighed against the original research and strategy set forth in the plan.

    A political campaign is an intense experience and, when done correctly, it is also a lot of work.  There are No tricks or shortcuts to win the trust of the voters.  A political campaign can also be a challenging, rewarding and fun experience.  The campaign workers, who should be commended for giving yourself time and skills to improve the general situation and make democracy work.  Candidates, who should be congratulated for taking a step ahead and provide services to their community.  In doing so, it not only serves in her community, but also contributes to the democratic process as a whole.

    Good luck.

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